SOCIAL BENEFITS OF BEING CREATIVE: CREATIVITY AS A POSITIVE DEVIANCE
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The paper is focused on the social facets of the creativity that were investigated in CEVIT studies. The term positive deviance is applied in considerations of a) creativity in the interpersonal contents and processes, b) dilemmas of creator's otherness and motivation, and c) creativity little and creativity big. The analysis of the benefits and costs of creativity is related to the contents that were either designed by researcher or inferred from the participants' reports. The concept of little and big creativity which is introduced within the frame of dynamic model of creativity and its implications for value-led research of creativity is considered.
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