Economic Policy as an Instrument of Political Matketing

• Authors: Lipowski A.
• Languages of publication: PL

Abstracts

EN

Within the general framework of the model of political marketing in economy, political parties achieving their strategic goals tend to treat the economic policy in the instrumental way. The most important is the behaviour of the ruling party that faces the threat of the loss of the power even before the next elections. In order to hold office the ruling party tries to adjust their microstructural policy by following the changes in the current parliamentary configuration and assumable preferences of the voters. Such behaviour, that is characteristic for both opportunistic and formerly idealistic political parties, can be the reason of the instability of the microstructural policy. A possibility of this instability is a characteristic feature of the representative democratic system.

Keywords

EN

INSTABILITY; MICROSTRUCTURAL POLICY; OPPORTUNISM; POLITICAL MARKETING

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Komitet Nauk Ekonomicznych PAN, Polskie Towarzystwo Ekonomiczne
• Journal: Ekonomista
• Year: 2007
• Issue: 6
• Pages: 891-907
• Document type: ARTICLE

Contributors

author

Lipowski A.

• A. Lipowski, Instytut Nauk Ekonomicznych PAN, ul. Nowy Swiat 72, 00-330 Warszawa, Poland

Identifiers

CEJSH db identifier

08PLAAAA03747517