PL EN


2011 | 2 | 2 | 66-77
Article title

THEORY AND PRACTICE/FIGHTING THE RECIPE COOKBOOKS

Authors
Title variants
Languages of publication
EN
Abstracts
EN
In the global world, new paradigms of social development are constantly established. Universities are at an intersection of two interests in the bachelor's degrees of education: the students are demanding more practical experience, but the educators condition the acquisition of practical skills also by a necessary level of understanding the phenomena through the necessary amount of theoretical knowledge of the domain. This paper points to this conflict of interest against the background of some of the global researches that unequivocally point to a higher theoretical education of staff, which allows implementing hands-on activities with a high degree of efficiency. It indicates a variety of approaches and views of the managerial and marketing theory today commenting on current phenomena in social development and at the same time presenting the writer's thought on possible directions of university study orientation in the field: marketing communications.
Year
Volume
2
Issue
2
Pages
66-77
Physical description
Document type
ARTICLE
Contributors
  • prof. PhDr. Dusan Pavlu, CSc., Dean at FSS, VSFS, Estonska 500, 101 00 Praha 10, Czech Republic
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11SKAAAA099411
YADDA identifier
bwmeta1.element.8c4070db-ed7c-3168-b457-ec1c4a900c27
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.