INVESTOR RELATIONSHIPS AT THE STOCK EXCHANGE
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The aim of the paper is to present the nature and scope of investor relationships and participants of such relationships on the market of securities. Broadly termed, investor relationship is mutual communication, aimed at a 'signal-response' dialogue, between the company and specific participants of the stock exchange market. The relationships stem from ties, moods and conflicts between the company's supervisory and management boards and the shareholders, the opinion-making environment not being neglected, either. Participants of the investor relationships at the stock exchange include: -companies; their management and supervisory boards; -current and prospective (individual and institutional) investors; -financial environment: financial analysts, brokers, consultants in matters of investments in securities, financial institutions; -non-financial environment: journalists, publicists, mass media. Viewed from the economic perspective, investor relationships make up an important determinant of the building up and managing of a public company value and of improving the investors' trust in it. As the marketing approach has it, investor relationships are an important determinant of the building up of information policy aimed at minimisation of information asymmetry between participants in the relations.
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