PL EN


2007 | 2(685) | 13-19
Article title

Internationalisation of Enterprise Activities

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Relations between enterprises' internationalisation and adequate marketing strategies are presented in the article. The authoress defines international and global marketing. With respect to marketing applied on foreign markets, the role played by configuration and co-ordination activities aimed at creation of value added and competitive advantage is explained.
Year
Issue
Pages
13-19
Physical description
Document type
ARTICLE
Contributors
author
  • R. Oczkowska, Akademia Ekonomiczna w Krakowie, Katedra Marketingu, ul. Rakowicka 27, 31-510 Kraków, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07PLAAAA02495182
YADDA identifier
bwmeta1.element.8e6bc9bd-2ad3-333d-9919-d9e4fdee4f24
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