Internationalisation of Enterprise Activities

• Authors: Oczkowska R.
• Languages of publication: PL

Abstracts

EN

Relations between enterprises' internationalisation and adequate marketing strategies are presented in the article. The authoress defines international and global marketing. With respect to marketing applied on foreign markets, the role played by configuration and co-ordination activities aimed at creation of value added and competitive advantage is explained.

Keywords

EN

MARKETING (INTERNATIONAL & GLOBAL)

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2007
• Issue: 2(685)
• Pages: 13-19
• Document type: ARTICLE

Contributors

author

Oczkowska R.

• R. Oczkowska, Akademia Ekonomiczna w Krakowie, Katedra Marketingu, ul. Rakowicka 27, 31-510 Kraków, Poland

Identifiers

CEJSH db identifier

07PLAAAA02495182