FINANCIAL ASPECTS OF LOYALTY PROGRAMMES IMPLEMENTATION (Finansowe aspekty wdrozenia programow lojalnosciowych)
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Financial aspects of implementation of loyalty programs are the most crucial factors moldings their effectiveness. The following article covers costs of loyalty programs and stages of their creation and functioning in companies. It also interprets the part of 'KIMSF 13 - Loyalty Programs' which deals with the ways of recognizing income in case of granting promotional points to the customers.
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