PL EN


2009 | 4(12) | 159-169
Article title

FINANCIAL ASPECTS OF LOYALTY PROGRAMMES IMPLEMENTATION (Finansowe aspekty wdrozenia programow lojalnosciowych)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Financial aspects of implementation of loyalty programs are the most crucial factors moldings their effectiveness. The following article covers costs of loyalty programs and stages of their creation and functioning in companies. It also interprets the part of 'KIMSF 13 - Loyalty Programs' which deals with the ways of recognizing income in case of granting promotional points to the customers.
Keywords
Year
Issue
Pages
159-169
Physical description
Document type
ARTICLE
Contributors
author
  • Agnieszka Wos, PGF Aptekarz Sp. z o. o., ul. Boya Zelenskiego 2, 31-105 Rzeszow, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA092543
YADDA identifier
bwmeta1.element.8fcd2970-486b-3212-a104-3ca987f26933
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