FINANCIAL ASPECTS OF LOYALTY PROGRAMMES IMPLEMENTATION (Finansowe aspekty wdrozenia programow lojalnosciowych)

• Authors: Wos Agnieszka
• Languages of publication: PL

Abstracts

EN

Financial aspects of implementation of loyalty programs are the most crucial factors moldings their effectiveness. The following article covers costs of loyalty programs and stages of their creation and functioning in companies. It also interprets the part of 'KIMSF 13 - Loyalty Programs' which deals with the ways of recognizing income in case of granting promotional points to the customers.

Keywords

EN

EFECTIVENESS; LOYALTY PROGRAMME

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wyższa Szkoła Finansów i Zarządzania w Warszawie
• Journal: Contemporary Economics
• Year: 2009
• Issue: 4(12)
• Pages: 159-169
• Document type: ARTICLE

Contributors

author

Wos Agnieszka

• Agnieszka Wos, PGF Aptekarz Sp. z o. o., ul. Boya Zelenskiego 2, 31-105 Rzeszow, Poland

Identifiers

CEJSH db identifier

11PLAAAA092543