RELATIONSHIPS MANAGEMENT IN ALLIANCE NETWORKS (Zarzadzanie relacjami w sieci aliansów)
Languages of publication
The model of relationships management in the alliance network and the crucial role of trust in this process are discussed in the study. Based on the Japanese keiretsu group, the practical performance of relationships management process is described. The author comes to a conclusion that alliance networks without purposeful management practices have tendency to disintegrate, which in turn negatively influences competitive position of the network.
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CEJSH db identifier