INFOTAINMENTIZATION OF NEWS IN MASSMEDIA
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Never ever before has the TV news reached so high rankings as nowadays, and at the same time never ever before has the news been prepared intentionally in an amusing way. Infotainment is usually given various synonyms: light news, sensational news, magazine news, or news preferring violence and immoral events. The term infotainment is mostly known by specialists, the current audience is usually unaware of its meaning. But the spectators are familiar with the news, as it is often given a priority over other programs during the day. The TV news is gradually - by its ranking - overtaking usual entertaining TV programs. The authoress is in her study giving attention to the historical development of such type of TV news and its subsequent penetration into the Slovak TV environment. Using an example of one news research conducted in one of the Slovak commercial TV stations, she is documenting its peculiarities, technological and composition methods. She is also focusing her attention on parallels between the TV news and action movies principles, and is studying particularities in work of editors and redactors in such type of TV news, etc.
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