Promotion of Enterprises of the Warmia and Mazury Province

• Authors: Borawski P.
• Languages of publication: PL

Abstracts

EN

The aim of the study is to present promotion actions undertaken by enterprises from the Warmia and Mazury province. The study conducted by the author proves that all promotional instruments are applied in the enterprises. A majority of companies spend annually more than 5.000 PLN for marketing purposes. Most of the entrepreneurs indicate promotion prices as a very effective promotion means.

Keywords

EN

ENTERPRISES' PROMOTION ACTIONS (POLAND)

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2007
• Issue: 1(684)
• Pages: 47-53
• Document type: ARTICLE

Contributors

author

Borawski P.

• P. Borawski, Uniwersytet Warminsko-Mazurski w Olsztynie, Wydzial Ksztaltowania Srodowiska i Rolnictwa, Katedra Agrobiznesu i i Ekonomii Srodowiska, ul. Oczapowskiego 8, 10-719 Olsztyn, Poland

Identifiers

CEJSH db identifier

07PLAAAA02495168