DETERMINANTS OF MARKETING ON THE INTERNATIONAL WEAPONS MARKET (Uwarunkowania marketingu na miedzynarodowym rynku broni)

• Authors: Skulski Przemyslaw
• Languages of publication: PL

Abstracts

EN

The influence of international environment increases in the global economy. This is visible in every branch of business activity, including arms trade. However, on the international weapons market, both the structure of environment and the impact of its elements are different from civil sectors. In arms trade the most important are political, legal and technological factors. The other elements creating international environment - economic, military, natural and cultural factors - also influence the situation and cannot be ignored. The analysis of environment and understanding of its impact on the activity on weapons market is one of the most important successful factors.

Keywords

EN

ARMS TRADE; INTERNATIONAL ENVIRONMENT; INTERNATIONAL MARKETING

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Ekonomia - Uniwersytet Ekonomiczny we Wroclawiu
• Year: 2011
• Issue: 1(13)
• Pages: 192-206
• Document type: ARTICLE

Contributors

author

Skulski Przemyslaw

• Przemyslaw Skulski, Uniwersytet Ekonomiczny we Wroclawiu, Miedzynarodowych Stosunkow Gospodarczych, ul. Komandorska 118/120, 53-345 Wroclaw, Poland

Identifiers

CEJSH db identifier

11PLAAAA107918