DISTRIBUTION OF MEDIA PRODUCTS AND SERVICES (AFTER 1989) (Dystrybucja produktow i uslug medialnych (po 1989))

• Authors: Zabinski Ryszard
• Languages of publication: PL

Abstracts

EN

The article discusses the role of distribution systems for media goods and services on the press market. As the press market develops and consumer behaviours change, effective distribution systems are becoming increasingly important for media owners

Keywords

EN

DISTRIBUTION SYSTEMS OF THE PRESS MARKET; MARKETING CHANNELS; MEDIA GOODS AND SERVICES; MEDIA MARKETING; PRESS MARKET

Discipline

• MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION

• Publisher: Polska Akademia Nauk
• Journal: Rocznik Historii Prasy Polskiej
• Year: 2008
• Volume: 11
• Issue: 1-2(21-22)
• Pages: 175-192
• Document type: ARTICLE

Contributors

author

Zabinski Ryszard

• R. Zabinski, Wyzsza Szkola Zarzadzania Edukacja, ul. Krakowska 56-62, PL 50-435 Wroclaw, Poland

Identifiers

CEJSH db identifier

11PLAAAA10607