PL EN


2012 | 19 | 1 | 32-37
Article title

TEENAGERS' GO SHOPPING (Nastolatki na zakupach)

Title variants
Languages of publication
PL
Abstracts
EN
The young people are increasingly the target of advertising and marketing because of the amount of money they can spend. One of the key characteristic of the adolescence is conformity to peers, so very often it is assumed that parents' influence is rather marginal in many areas (e.g. in consumer decision making). On the other hand some data show opposite tendency. The aim of the survey study was to check who advice young people to make purchase decision. It was conducted on-line, using panel ARIADNA, GG Network S.A. The participants (n=379) were teenagers (15-17 years old). The results indicate that teenagers who spentd own money on something for themselves take into account the opinion of the peers and... parents as well. However, the adolescents go shopping rather with friends than parents.
Year
Volume
19
Issue
1
Pages
32-37
Physical description
Document type
ARTICLE
Contributors
  • Aleksandra Jasielska, Instytut Psychologii, Uniwersytet Adama Mickiewicza w Poznaniu, ul. Szamarzewskiego 89, 60-568 Poznan, pok. 112, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA103718
YADDA identifier
bwmeta1.element.93174981-6f2d-3122-b508-90429323d74c
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.