PL EN


2008 | 4(50) | 228-236
Article title

INFLUENCE OF PROCESSES OF CONCENTRATION OF PRINTING MASS MEDIA ON EFFICIENCY OF THEIR PROMOTION

Title variants
Languages of publication
UK
Abstracts
EN
The processes of concentration of printing mass media are examined in the article. Influence of the given processes on efficiency of publicity activity of printing mass media is analyzed. The criteria of efficiency of promotion are determined.
Year
Issue
Pages
228-236
Physical description
Document type
ARTICLE
Contributors
  • V. A. Kulchytska, kafedra menedzhmentu, Ternopilskyy natsionalnyy ekonomichnyy universytet, vul. Lvivska, 11, 46020 m. Ternopil, Ukraine
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09UAAAAA063029
YADDA identifier
bwmeta1.element.95a15e0e-aae9-33cd-a29e-10fe33bc6b46
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