INFLUENCE OF PROCESSES OF CONCENTRATION OF PRINTING MASS MEDIA ON EFFICIENCY OF THEIR PROMOTION

• Authors: Kulchytska V. A.
• Languages of publication: UK

Abstracts

EN

The processes of concentration of printing mass media are examined in the article. Influence of the given processes on efficiency of publicity activity of printing mass media is analyzed. The criteria of efficiency of promotion are determined.

Keywords

EN

MASS MEDIA CONCENTRATION EFFICIENCY'S CRITERIA; PRINTING MASS MEDIA

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Regional Research, National Academy of Sciences of Ukraine,
• Journal: Rehionalna ekonomika
• Year: 2008
• Issue: 4(50)
• Pages: 228-236
• Document type: ARTICLE

Contributors

author

Kulchytska V. A.

• V. A. Kulchytska, kafedra menedzhmentu, Ternopilskyy natsionalnyy ekonomichnyy universytet, vul. Lvivska, 11, 46020 m. Ternopil, Ukraine

Identifiers

CEJSH db identifier

09UAAAAA063029