THE INFLUENCE OF INTERNAL MARKETING AND EMPLOYEES' ENTREPRENEURSHIP ON KNOWLEDGE MANAGEMENT

• Authors: Spodarczyk Edyta , Szelagowska-Rudzka Katarzyna
• Languages of publication: EN

Abstracts

EN

In the paper the authoresses are seeking answer to the following questions: what connections exist between internal marketing, employees' entrepreneurship and knowledge management? Does employees' entrepreneurship directed at making knowledge depends on internal marketing? The conclusions of the questionnaire connected with the topic and which was carried out in some enterprises from the TriCity region are presented in the article.

Keywords

EN

EMPLOYEES' ENTREPRENEURSHIP; ENTREPRENEURSHIP; INTERNAL CUSTOMER; INTERNAL MARKETING; KNOWLEDGE MANAGEMENT

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Olsztyn Economic Journal
• Year: 2008
• Volume: 3
• Issue: 2
• Pages: 310-317
• Document type: ARTICLE

Contributors

author

Spodarczyk Edyta

author

Szelagowska-Rudzka Katarzyna

• Edyta Spodarczyk, Akademia Morska w Gdyni, Katedra Ekonomii i Zarzadzania, ul. Morska 83, 81-25 Gdynia, Poland

Identifiers

CEJSH db identifier

10PLAAAA076713