PL EN


2008 | 11 | 4(41) | 137-142
Article title

Stock Investors' Behaviour Model

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Making stock purchase decision is preceded by analysis of different factors that can minirnize investor's risk. There are many analogies between consumers' and stock investors' behaviour, thus solutions of buyer's market may be also applied to the financial market. As the example, there may be mentioned decision-making procedure's models. One of them, used in this article, is 'stimulus-reaction' model, which explains a complex structure of stock investors' behaviour. It makes it possible to identify all the factors that have impact on these decisions, such as marketing instruments directed to capital market participants; economical, technical, political and law factors that shape investors' behaviour; it also takes into consideration such factors as personality, culture, social and psychological traits of investors, that may have influence on their decisions. Knowledge of this model may be helpful for companies in understanding investors' behaviours, which allows developing effective marketing strategy, thus guarantee assessing capital and minimizing stock investors' risk.
Year
Volume
11
Issue
Pages
137-142
Physical description
Document type
ARTICLE
Contributors
author
  • B. Zurawik, Uniwersytet Gdanski, Wydzial Zarzadzania, Katedra Marketingu, ul. Armii Krajowej 101, 81-824 Sopot, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA057911
YADDA identifier
bwmeta1.element.99ecf278-f102-3f2f-ab9c-751f80264be7
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