PL EN


2008 | 29 | 51-65
Article title

THE LINGUISTIC ASPECT OF A BRAND NAME. CASE STUDY BASED ON BRANDING STRATEGY OF OPEL

Authors
Title variants
Languages of publication
EN
Abstracts
EN
The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars.
Keywords
Year
Volume
29
Pages
51-65
Physical description
Document type
ARTICLE
Contributors
author
  • Piotr Mamet, Uniwersytet Slaski w Katowicach, ul. Bankowa 12, 40-007 Katowice, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA06455
YADDA identifier
bwmeta1.element.9a406e5a-70c0-30f5-8792-21e8b505ec5d
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