THE LINGUISTIC ASPECT OF A BRAND NAME. CASE STUDY BASED ON BRANDING STRATEGY OF OPEL

• Authors: Mamet Piotr
• Languages of publication: EN

Abstracts

EN

The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars.

Keywords

EN

BRAND NAME; BRANDING; PHONOTACTICS; SEMANTICS

Discipline

• PHILOLOGY_&_LINGUISTICS: PHILOLOGY & LINGUISTICS

• Publisher: Polska Akademia Nauk
• Journal: Linguistica Silesiana
• Year: 2008
• Volume: 29
• Pages: 51-65
• Document type: ARTICLE

Contributors

author

Mamet Piotr

• Piotr Mamet, Uniwersytet Slaski w Katowicach, ul. Bankowa 12, 40-007 Katowice, Poland

Identifiers

CEJSH db identifier

09PLAAAA06455