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2005 | 53 | 8 | 794-807
Article title

COMPLEXITY OF CRM UNDER CURRENT MARKETING THEORY AND PRACTICE

Title variants
Languages of publication
SK
Abstracts
EN
Dynamically changing global social and economic climate influenced market to initiate a new marketing concept to promote and assure competitive ability for many enterprises in times of digital and information revolution. Today the concept of scientific managerial discipline is characterized and recognized as CRM (Customer Relationship Management)). This new concept represents a dynamic and integrated strategic system focused on a customer and on the improvement of customer relationship with the goal to create mutual values. Authors of this article intended to integrate up-to-date theoretical a practical knowledge into a new view and understanding of certain parts of this subject. Subsequently to promote introduction and development of marketing theory as the foundation of its successful application into business practices of most companies in Slovakia.
Contributors
  • E. Dudinska, Ústav slovenskej a svetovej ekonomiky SAV, Sancová 56, 811 05 Bratislava 1, Slovak Republic
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
06SKAAAA00992292
YADDA identifier
bwmeta1.element.9bb0b224-7a11-35ae-a7d7-9803dcb7dc4f
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