INFLUENCE OF THE FORM OF BANK SPONSORING APPLIED ON THE DECISIONS OF ENTREPRENEURS CONCERNING THEIR CHOICE OF THE BANK
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Banks in Poland, through various forms of sponsoring, try to attract friendly attitudes of the groups of current and potential clients that are ready to accept those activities less or more clearly. The results of own studies encompassing 370 owners of micro and small enterprises from Warminsko-Mazurskie voivodship indicate that entrepreneurs accept in a positive, although highly diversified, way the allocation of a part of the banks' profits on sponsoring entities or projects from the social, sports, cultural-scientific as well as economic domains.
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