PL EN


2010 | 5 | 2 | 280-291
Article title

INFLUENCE OF THE FORM OF BANK SPONSORING APPLIED ON THE DECISIONS OF ENTREPRENEURS CONCERNING THEIR CHOICE OF THE BANK

Authors
Content
Title variants
Languages of publication
EN
Abstracts
EN
Banks in Poland, through various forms of sponsoring, try to attract friendly attitudes of the groups of current and potential clients that are ready to accept those activities less or more clearly. The results of own studies encompassing 370 owners of micro and small enterprises from Warminsko-Mazurskie voivodship indicate that entrepreneurs accept in a positive, although highly diversified, way the allocation of a part of the banks' profits on sponsoring entities or projects from the social, sports, cultural-scientific as well as economic domains.
Contributors
  • Andrzej Soloma, Chair of Finance and Banking, University of Warmia and Mazury in Olsztyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA09147
YADDA identifier
bwmeta1.element.9dd0d522-29cc-3a92-b34b-e127c29f0505
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