PL EN


2008 | 33 | 43-118
Article title

Hospodářské kontakty Baťových závodů se Sověty v letech 1918−1938

Authors
Title variants
EN
BUSINESS CONTACTS OF BATA CONCERN WITH THE SOVIETS IN 1918-1938
Languages of publication
CS
Abstracts
EN
This study brings to attention the active endeavour of Bata concern to expand to Soviet markets in the interwar period. It also analyzes mutual study contacts between Bata concern representatives and their Soviet counterparts. Moreover, the study examines the extent of awareness of the Soviet Union in Bata company and the way the USSR and its economic system were presented by Bata company press. Last but not least, the study focuses on the business strategy employed by Bata management and the degree of its compactness, i.e. the short-term modifications of business tactics. By combining chronological and thematic approaches, the study reveals the intentions of Bata management and also differences in the way they communicated and presented facts when addressing their Soviet counterparts, Bata company employees and domestic competitors.
Discipline
Year
Issue
33
Pages
43-118
Physical description
Document type
ARTICLE
Contributors
  • Martin Marek, Centre for Studies in Central European History: Sources, Countries, Culture, Faculty of Arts of Masaryk University, Arne Novaka 1, 602 00 Brno, Czech Republic, http://dlib.lib.cas.cz/3746/
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09CZAAAA056219
YADDA identifier
bwmeta1.element.a0698917-8afe-36c9-9ae4-e549631663e7
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