PL EN


Journal
2010 | 19 | 303-312
Article title

LINGUISTIC STRATEGIES OF PERSUASIVE INFLUENCE IN YOUTH MAGAZINES (Jezykowe strategie oddzialy­wania perswazyjnego w czasopismach mlodziezowych)

Title variants
Languages of publication
PL
Abstracts
EN
The article presents linguistic strategies of persuasive influence in youth magazines. Persuasive methods employed by teenage magazines are based on social influence mechanisms. Their form and course were adapted to the specifics of communication in the press medium and to the characteristics of the target reader. These magazines use the rules of social influence, which are the most effective tools of persuasion, the presence of which the teenager will neither question nor reject. These methods avoid direct pressure, using willingly more subtle persuasive mechanisms. They work via the rule of authority, the rule of social proof, the rule of scarcity combined with the rule of liking, thanks to which the methods address the teenager's needs, transferring those attitudes, opinions and value systems, which are to be imprinted and accepted.
Keywords
Contributors
  • M. Skowronska, Uniwersytet Opolski, pl. Kopernika 11, 45-040 Opole, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA089437
YADDA identifier
bwmeta1.element.a0746b58-ce7b-3175-ba81-c8c9c5a5975a
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.