LINGUISTIC STRATEGIES OF PERSUASIVE INFLUENCE IN YOUTH MAGAZINES (Jezykowe strategie oddzialywania perswazyjnego w czasopismach mlodziezowych)
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The article presents linguistic strategies of persuasive influence in youth magazines. Persuasive methods employed by teenage magazines are based on social influence mechanisms. Their form and course were adapted to the specifics of communication in the press medium and to the characteristics of the target reader. These magazines use the rules of social influence, which are the most effective tools of persuasion, the presence of which the teenager will neither question nor reject. These methods avoid direct pressure, using willingly more subtle persuasive mechanisms. They work via the rule of authority, the rule of social proof, the rule of scarcity combined with the rule of liking, thanks to which the methods address the teenager's needs, transferring those attitudes, opinions and value systems, which are to be imprinted and accepted.
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