EN
The author of the article attempts to verify his own thesis that the choice of genre model, similarly to all other language phenomena, is of semiotic character and influences the amalgamation of meanings in the communication process. Instruments of theoretical research are here semiotic reflections on the nature of signs by de Saussure, Peirce, and Eco, and also Bakhtin's conception of speech genres. Analyzing Hayden White's ruminations on 'historical writings', the author suggests that semiotic nature of genre, here historical genre, immensely changes the course of interpretation process of specific texts. Consideration of genre semiosis provides for rejection (or critical disambiguation) of some White's observations, and tries to initiate discussion on semiotic formulation of literary genetics and stylistic research.