PL EN


2008 | 33 | 3 | 243-261
Article title

Corporate culture in Hungary seen through two daily newspapers

Title variants
Languages of publication
HU
Abstracts
EN
Although the economic and institutional-regulation concept of the success of companies is widely accepted, ground is being gained by theories that emphasize the effects of the social and welfare environment and cultural milieu. The Global Entrepreneurship Monitor (GEM) survey shows that Hungary comes near the bottom in an international comparison of corporate culture. The article draws on the 2005 articles in two daily newspapers and on frequency statistics and content analyses to examine the image that has developed of Hungarian entrepreneurs and businesses. Negative news presenting entrepreneurs in a bad light were in a majority, so that the press was mirroring the popular belief that entrepreneurs are criminals and tax evaders getting rich on the backs of others, rather than promoting them as key figures in job creation and development, whose efforts are successful and exemplary, even without state support.
Year
Volume
33
Issue
3
Pages
243-261
Physical description
Document type
ARTICLE
Contributors
author
  • Antal Szerb, no address given, contact the journal editor
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10HUAAAA078613
YADDA identifier
bwmeta1.element.a2af8f4a-8ff3-3f75-b721-cadf81fb0e10
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