PL EN


2008 | 46 | 3 | 43-56
Article title

THE CHANGE OF THE IMPRESSION OF THE SENDER AND ATTITUDE FORMATION TOWARDS THE OBJECT OF PERSUASION (Zmiana wrazenia o nadawcy a ksztaltowanie postawy wobec obiektu perswazji)

Title variants
Languages of publication
PL
Abstracts
EN
Psychological theories of persuasion usually focus on the issue of a change of peoples' attitudes towards object of persuasion. Among other factors, they take into account the role of sender's attributes in the change of those attitudes. However, they omit the fact that persuasive actions also change the way of how the persuader is perceived. The results of two experiments are presented in the article. The changes in the impression of the sender's credibility impact receiver's attitude towards the object of persuasion. The improvement of the impression of the sender leads to decrease of difference between receiver's and sender's issue position. The deterioration of impression leads to higher attachment of the receiver to his/her initial issue position (experiment 1) and causes moving back from the position of the sender when he/she is taking clear position (experiment 2).
Contributors
author
  • Pawel Koniak, Szkola Wyzsza Psychologii Spolecznej, ul. Chodakowska 19/31, 03-815 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA076316
YADDA identifier
bwmeta1.element.a37abbdf-0f29-37da-b1b0-064eb5327c4b
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.