MARKETINGOVÉ INŠTRUMENTÁRIUM V PROCESE AKCEPTÁCIE PROJEKTOV PRI AKCELERÁCII ROZVOJA ZAOSTÁVAJÚCICH REGIÓNOV

• Authors: Štefko Róbert , Habánik Jozef , Butoracová-Šindleryová Ivana

Title variants

EN

Marketing instrumentary in the process of project acceptation withn the acceleration of back-warded regions development

• Languages of publication: SK

Abstracts

EN

(Slovak title: Marketingove instrumentarium v procese akceptacie projektov pri akceleracii rozvoja zaostavajucich regionov). The aim of the study is to present and describe a possible interaction between current trendy economic spheres - project management and marketing. On the basis of the performed research, the authors identify key elements of new specific marketing instrumentary which might be applied by project presentation for publics, and project implementation within a developing region of the Slovak Republic. The method was analysed in praxis for a chosen type of project related to the long-life education which was implemented in the developing region.

Keywords

EN

MARKETING INSTRUMENTARY; PROJECT MANAGEMENT; SLOVAK REGION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2010
• Volume: 58
• Issue: 5
• Pages: 512-526
• Document type: ARTICLE

Contributors

author

Štefko Róbert

• Prešovská univerzita v Prešove, Fakulta manažmentu, Konštantínova 16, 08 001 Prešov, Slovak Republic

author

Habánik Jozef

author

Butoracová-Šindleryová Ivana

• Robert Stefko, Presovska univerzita v Presove, Fakulta manazmentu, Katedra marketingu a medzinarodneho obchodu, Konstantinova 16, 08 001 Presov, Slovak Republic

Identifiers

CEJSH db identifier

11SKAAAA100923