PL EN


2006 | 12 | 205-214
Article title

WESTERN EUROPEAN RETAIL CHAINS IN THE CZECH REPUBLIC, POLAND AND SLOVAKIA - SIMILARITIES AND DIFFERENCES

Authors
Title variants
Languages of publication
EN
Abstracts
EN
The paper deals with an analysis of the growing presence of international retail enterprises in the Central European countries of the Czech Republic, Poland and Slovakia. Results of the research show that there are differences between the Polish market and the remaining two. The differences are in the scale of investments, the investors' geographic origin, the number of stores within the network of the so called modern distribution channels (hyper- and supermarkets and discount stores). The diversity of location strategies used by Western European retail enterprises in the Central European markets is also shown, beginning with the methods of entering new markets (organic growth, acquisition of existing chains, franchising) and ending on the degree of concentration of retail stores in the largest cities of the three countries.
Publisher
Year
Volume
12
Pages
205-214
Physical description
Document type
ARTICLE
Contributors
  • W. Wilk, Uniwersytet Warszawski, Wydzial Geografii i StudiĆ³w Regionalnych, ul. Krakowskie Przedmiescie 30, 00-927 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07PLAAAA02184623
YADDA identifier
bwmeta1.element.a7fb293b-9c4f-359c-8239-6689d3d326c1
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