Úprava manipulácie spotrebiteľa prostredníctvom temných vzorov v Európskom súbore "digitálnych" regulácií

• Authors: Andrej Krištofík

Title variants

EN

Regulation of consumer manipulation through dark patterns in the European set of “digital” regulations

• Languages of publication: SK

Abstracts

EN

The article will focus on the issue of new forms of consumer manipulation that are made possible by new technologies that stand between the consumer and the seller. Specifically, it concerns the phenomenon of dark patterns, a way of manipulating the consumer through the deliberate modification of the web interface of an online marketplace service provider. This method of manipulation has taken on a new dimension in recent times, as artificial intelligence-based tools have begun to be developed for this method of consumer manipulation. However, this does not mean that this is a new phenomenon or a possibility exclusively enabled by the use of artificial intelligence, but it can also be mediated by “simply” manipulating the UX of the web interface in question to achieve a similar character. This duality of the technological approach to achieving the desired consumer response in a subliminal way has consequently caused a fragmentation of the regulation of the use of dark patterns, in particular between the two European regulations on which, among others, the article will focus – the Digital Services Act and the Artificial Intelligence Act. The article will first introduce the phenomenon of dark patterns and the ways in which they are created on web interfaces. The article will then introduce the regulation of both regulations in question and describe the way in which they regulate or under what conditions they allow the use of dark patterns and then compare their effectiveness in achieving the stated objective – i.e. the protection of the consumer from manipulation.

Keywords

EN

dark patterns; artificial intelligence; consumer protection; Digital Services Act; consumer manipulation

Discipline

• LAW_&_ADMINISTRATION: LAW & ADMINISTRATION

• Publisher: Institute of State and Law, Czech Academy of Sciences
• Journal: Právník. Teoretický časopis pro otázky státu a práva (The Lawyer - Scientific Review for Problems of State and Law)
• Year: 2024
• Volume: 163
• Issue: 12
• Pages: 1287-1297
• Document type: ARTICLE

Contributors

author

Andrej Krištofík

• Právník, redakce, Ústav státu a práva AV ČR, v.v.i., Národní 18, 116 00 Praha 1, Czech Republic