The Service Creation Process with Customer Participation

• Authors: Rudawska E.
• Languages of publication: PL

Abstracts

EN

The establishment of lasting relationships with customers has a remarkable influence on the creation of competitive advantage. With growing customers' demand, enterprises attempt to engage their customers to collaborate in designing the service offer. The authoress describes one of forms of such co-operation introduced by an mBank, which set up the Customers Council in 2001.

Keywords

EN

RELATIONSHIP WITH CUSTOMERS

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
• Journal: Ekonomika i Organizacja Przedsiębiorstwa
• Year: 2006
• Issue: 2(673)
• Pages: 42-48
• Document type: ARTICLE

Contributors

author

Rudawska E.

• E. Rudawska, Uniwersytet Szczecinski, Wydzial Nauk Ekonomicznych i Zarzadzania, Katedra Marketingu, ul. Cukrowa 8, 71-004 Szczecin, Poland

Identifiers

CEJSH db identifier

08PLAAAA04448594