PL EN


2010 | 1 (45) | 96-103
Article title

THE SUBJECTIVE MARKETING RISKS AT DEVELOPING AND ENTERING THE INNOVATIVE PRODUCTS TO THE MARKET (Urakhuvannia subiektyvnykh marketynhovykh ryzykiv pry rozroblenni ta vyvedenni innovatsiinoi produktsii na rynok)

Title variants
Languages of publication
UK
Abstracts
EN
In paper the subjective marketing risks are analysed, kinds and factors of these risks on each of stages developing and entering the innovative products to the market are found out, their quantitative estimation is executed and the proper methods of decline are offered.
Contributors
  • Olena A. Bilovodska, Sumy State University, Sumy, Ukraine
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11UAAAAA095419
YADDA identifier
bwmeta1.element.ad2a834e-e7bf-32c9-b456-cc84cc69d8f2
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