PROMOTION OF AGROTOURIST PRODUCTS OF FARMS LOCATED IN THE SIEDLCE REGION (Promocja produktów agroturystycznych gospodarstw rolnych regionu siedleckiego)

• Authors: Ciepiela Grazyna A. , Jankowski Kazimierz , Sosnowski Jacek
• Languages of publication: PL

Abstracts

EN

AAgrotourist services have been winning an ever greater popularity on the tourist market. Hence, it is obvious that farmers engaging in agrotourism should apply suitable marketing methods to stimulate the demand for the services that they offer. This is the reason why an analysis has been conducted of the forms of promotion and advertising applied by agrotourist farms located in the Siedlce region. To realize the research assumptions a profile of persons running agrotourist farms has been prepared and conditions offered by such farms to visitors have been described. Additionally, the values of coefficients showing the degree of utilization of overnight accommodation and the share of individual farms in the agrotourist market have been presented. The results of the conducted research indicate that agrotourism is becoming for farmers an important alternative source of income. The lack of knowledge about effective and, also, inexpensive forms of promotion of the offered services may lead to a decline in the popularity of agrotourism. At present, most farms do not see the need to apply other forms of promotion than the membership of an agrotourist association and advertisements presented in the Internet. The financial means that the persons covered by research earmark for advertisements ought to be increased by expenditures on promotion emphasizing the specific character of the offered product.

Keywords

EN

AGRICULTURAL FARM; AGROTOURISM; ATTRACTIONS; MARKETING; PROMOTION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Institute of Rural and Agricultural Development, Polish Academy of Sciences; www.irwirpan.waw.pl
• Journal: Wieś i Rolnictwo
• Year: 2009
• Issue: 3(144)
• Pages: 123-134
• Document type: ARTICLE

Contributors

author

Ciepiela Grazyna A.

author

Jankowski Kazimierz

author

Sosnowski Jacek

• Grazyna A. Ciepiela, Akademia Podlaska, Instytut Agronomii, ul. B. Prusa 14, 08-110 Siedlce, Poland

Identifiers

CEJSH db identifier

09PLAAAA067422