PRACTICAL MARKETING AT CORPORATE LIBRARIES (Gyakorlati marketing vallalati konyvtarakban)

• Authors: Korody Judit
• Languages of publication: HU

Abstracts

EN

The functioning of corporate libraries is closely connected to the business activities of their respective company. In order to satisfy their users and ensure constant development and expansion of their services, corporate libraries have recognised the need for effective marketing activities targeting their own 'market', the staff of the company. Corporate libraries can only fulfill their mission if their services provide customised, relevant, accurate, reliable, quality information that can be accessed by their users in the most adequate form and in the shortest time. Corporate libraries can only prove the value and importance of their services to their company if they meet the above mentioned requirements. Carrying out effective marketing activities will help libraries get to know their users better and shape their services according to the needs of their customers.

Keywords

EN

LIBRARIES AND MARKETING

Discipline

• LIBRARY_&_INFORMATION_SCIENCE: LIBRARY & INFORMATION SCIENCE

• Publisher: Budapest University of Technology and Economics, National Technical Information Centre and Library (BME OMIKK)
• Journal: Tudomanyos es Muszaki Tajekoztatas ( Scientific and Technical Information; Hungarian journal of library and information science)
• Year: 2009
• Volume: 56
• Issue: 1
• Pages: 18-25
• Document type: ARTICLE

Contributors

author

Korody Judit

• Judit Korody, no address given; contact the journal editor

Identifiers

CEJSH db identifier

10HUAAAA07962