ČASOPISY PRE ŽENY A ICH VPLYV NA NÁKUPNÉ SPRÁVANIE SA ČITATELIEK

• Authors: Poláková Eva

Title variants

EN

Magazines for women and their influence on shopping behaviour of readers

• Languages of publication: SK

Abstracts

EN

This article brings a new theoretically - empirical view how the advertisements can influence specific target group - women reading magazines assigned for them and their shopping behaviour. An advertisement in women magazines expects that content sight of these magazines intensify stimulation of women motivation for shopping presented products. We were interested, in our realised research (180 respondents from Bratislava and Trnava district), if Slovak women pay attention to advertisements and presentation of products in advertising articles in magazines EMMA, ELLE and 'Bajecna zena' (Excellent woman) and if they are influenced in shopping by them.

Keywords

EN

LIFESTYLE MAGAZINES; MAGAZINES FOR WOMEN; READERS; SHOPPING BEHAVIOR

Discipline

• PSYCHOLOGY: PSYCHOLOGY

• Publisher: Slovak Academy of Sciences, Institute of Social Sciences
• Journal: Človek a spoločnosť. Internetový časopis pre pôvodné teoretické a výskumné štúdie z oblasti spoločenských vied
• Year: 2008
• Volume: 11
• Issue: 2
• Pages: -
• Document type: ARTICLE

Contributors

author

Poláková Eva

• Fakulta masmediálnych štúdií UCM Trnava, Slovak Republic

• E. Polakova, Fakulta masmedialnych studii Univerzity sv. Cyrila a Metoda Trnava, Nam. J. Herdu 2, 917 01 Trnava, Slovak Republic, http://www.saske.sk/cas/

Identifiers

CEJSH db identifier

09SKAAAA05648