Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2007 | 45 | 4 | 29-39

Article title

DIALOGUE AS A PERIPHERAL CUE IN ELABORATION LIKELIHOOD MODEL OF PERSUASION

Title variants

Languages of publication

PL

Abstracts

EN
The study aimed at evaluating of a dialogue as a technique of persuasion.The natural experiments were provided. According to the Elaboration Likelihood Model of Persuasion the way of persuasive communication (dialogue vs monologue) and kinds of the objects of persuasion were manipulated to observe the effects on peripheral attitudes changes and compliance. In two experiments, the dialogue technique appeared to be more effective than monologue one. Particularly, in groups of disadvantaged objects, the difference in attitudes was extremely evident: In dialogue conditions the attitudes were more favorable towards the 'suspicious' objects and more congruent with agitators' opinions than in monologue conditions. The rule of friendship is likely to be the potential mechanism of the observed efficiency of the dialogue.

Year

Volume

45

Issue

4

Pages

29-39

Physical description

Document type

ARTICLE

Contributors

  • E. Kalecinska-Adamczyk, Uniwersytet Wroclawski, Instytut Psychologii, ul. Dawida 1, 50-527 Wroclaw, Poland

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
08PLAAAA04759069

YADDA identifier

bwmeta1.element.b085a446-573a-319a-ac84-6d9799770b93
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.