PL EN


2010 | 10 | 124-134
Article title

THE LANGUAGE OF THE 'SECOND REPUBLIC' AGAINST A BACKGROUND OF THE POLITICAL COMMUNICATION ON THE EVE OF THE NEW MILLENIUM (Linguaggio della Seconda Repubblica nel panorama della comunicazione politica all'alba del nuovo millenio)

Authors
Title variants
Languages of publication
IT
Abstracts
EN
The main focus of the article is to depict the changes in the political communication in Italy that happened at the beginning of the 90's, as an aftermath of Mani pulite investigation and the changes within the voting system. The language, used by the politicians of the so-called 'Second Republic' and the persuasive techniques they use to gain support of the electors, have undergone some modifications, due to the strong impact of the mass media, but also the new socio-political situation. According to the rules of marketing policy, communication is based on the construction of the image that would live up to the recipients' expectations. Political communication remains under the influence of personalization and spectacle - the political language is the language of the leaders of different parties. However, the language itself is simple, comprehensible for most of the citizens. One of the politicians who have strong impact on the political situation in Italy is, undoubtedly, Silvio Berlusconi. He gained tremendously big support in short time period, by following the rules of marketing policy and using proper communication strategies.
Year
Volume
10
Pages
124-134
Physical description
Document type
ARTICLE
Contributors
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA101916
YADDA identifier
bwmeta1.element.b3d1db73-aea9-3261-881f-37f63231aa01
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.