PL EN


2005 | 8 | 3(28) | 129-134
Article title

The Concept Study in Product Competitiveness Involving Product Qualities' Matrix Use

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The author applies taxonomic measures and product qualities' matrix to measure clients' satisfaction. The method is valuable because it can be used to analyse product competitiveness directly. The article presents description and results of author's research that document the method's usefulness in market analysis and consumer behaviour studies.
Year
Volume
8
Issue
Pages
129-134
Physical description
Document type
ARTICLE
Contributors
author
  • K. Kowalewski, Wyzsza Szkola Finansów i Zarzadzania w Bialymstoku, Filia w Elku, Wydzial Zarzadzania i Marketingu, ul. Grunwaldzka 1, 19-300 Elk, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
06PLAAAA00801968
YADDA identifier
bwmeta1.element.b58f577a-d53e-39ee-9925-2c407dd359ec
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