EN
The paper originated as a result of participation in the course 'Methods and techniques of the field work' which was taught in the Department of Ethnology and Cultural Anthropology of the Faculty of Arts of Comenius University in Bratislava. It describes the process of using certain ethnographical method and demonstrates its effectiveness. The authoress, student of psychology, describes in details and analyzes the situation that she observed, as well as its atmosphere and actors of the group presentation and sale of goods.