EN
Performing the profession of scientist consists generally in creation, determination, and application of specific 'cognitive values'. It is activity of people taking part in a micro-world, in which of great importance are the rules of communicating since what is most important in science belongs to objective knowledge about the world and about research into it. Therefore, scientists' collective care about forms of their responsibility for statements promoted and accepted is of utmost importance. The culture of creation and application of scientific knowledge is a literal culture. The 'World 3' (interpreted and modified by respective invention of the 'World 2') is a treasury of knowledge objectified by its record. Therefore, the language of scientific communication and ability to decode it are of such a great importance.