PL EN


2016 | nr 3 | 135--148
Article title

A framework of manufacturer-retailer cooperation and co-opetition: a perspective of six consumer durables manufacturers

Content
Title variants
PL
Ramy kooperacji i kooperencji między producentami a detalistami: perspektywa sześciu producentów dóbr konsumpcyjnych trwałego użytku
Languages of publication
EN
Abstracts
EN
The purpose of this paper is to develop a framework of cooperation and co-opetition between manufacturers and retailers based on a theoretical review and a verification set from six case studies of consumer durables manufacturers. The approach takes the form of six in-depth case studies, which involved relationships (including cooperation and co-opetition) between six medium and large durables manufacturers and their retailers on the Polish market.
PL
Celem artykułu jest identyfikacja ram kooperacji i kooperencji między producentami a detalistami na podstawie przeglądu literatury oraz weryfikacji sześciu przypadków producentów dóbr konsumpcyjnych trwałego użytku. Analizy przypadków opracowano na podstawie wywiadów pogłębionych dotyczących relacji (w tym kooperacji i kooperencji) między sześcioma średnimi i dużymi producentami dóbr konsumpcyjnych trwałego użytku oraz ich kluczowymi pośrednikami detalicznymi na polskim rynku.
Year
Volume
Pages
135--148
Physical description
Bibliogr. 54 poz.
Contributors
References
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Notes
Rekord pochodzi z bazy danych BazTech.
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.baztech-0209607b-3765-46b0-b837-ef31b44827a0
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