A framework of manufacturer-retailer cooperation and co-opetition: a perspective of six consumer durables manufacturers

• Authors: Witek-Hajduk, M. K. , Napiórkowska, A.

Title variants

PL

Ramy kooperacji i kooperencji między producentami a detalistami: perspektywa sześciu producentów dóbr konsumpcyjnych trwałego użytku

• Languages of publication: EN

Abstracts

EN

The purpose of this paper is to develop a framework of cooperation and co-opetition between manufacturers and retailers based on a theoretical review and a verification set from six case studies of consumer durables manufacturers. The approach takes the form of six in-depth case studies, which involved relationships (including cooperation and co-opetition) between six medium and large durables manufacturers and their retailers on the Polish market.

PL

Celem artykułu jest identyfikacja ram kooperacji i kooperencji między producentami a detalistami na podstawie przeglądu literatury oraz weryfikacji sześciu przypadków producentów dóbr konsumpcyjnych trwałego użytku. Analizy przypadków opracowano na podstawie wywiadów pogłębionych dotyczących relacji (w tym kooperacji i kooperencji) między sześcioma średnimi i dużymi producentami dóbr konsumpcyjnych trwałego użytku oraz ich kluczowymi pośrednikami detalicznymi na polskim rynku.

Keywords

EN

consumer durables; cooperation; co-opetition; manufacturer-retailer relationships

PL

dobra konsumpcyjne trwałego użytku; kooperacja; kooperencja; relacje producenci-detaliści

• Journal: Organizacja i Zarządzanie : kwartalnik naukowy
• Year: 2016
• Volume: nr 3
• Pages: 135--148
• Physical description: Bibliogr. 54 poz.

Contributors

author

Witek-Hajduk, M. K.

• Warsaw School of Economics

author

Napiórkowska, A.

• Warsaw School of Economics

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Notes

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