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2013 | nr 2 | 37--49

Article title

Negotiation metaphors across cultures

Authors

Selected contents from this journal

Title variants

PL
Metafory negocjacji w ujęciu międzykulturowym

Languages of publication

EN

Abstracts

EN
Recent years have seen an explosion of interest in the cultural dimensions of conflict. Books, numerous studies, and courses have offered perspectives on the nature of culture and its complex relationship to the transformation of conflict. This article focuses on metaphors concerning negotiations across cultures. Certain metaphors are widely used in diverse approaches to negotiation. The article attempts to answer the question of how the usage of metaphors for the process of negotiation differ across cultures.
PL
Ostatnie lata przyniosły eksplozję zainteresowania międzykulturowymi wymiarami konfliktu. Książki, liczne badania, a także szkolenia i kursy zaproponowały różne perspektywy, pozwalające na analizę roli kultury w transformacji konfliktu. Ponieważ stosowanie metafor określających proces negocjacji jest w dużym stopniu uzależnione od kultury, w artykule podjęto próbę odpowiedzi na pytanie, w jaki sposób użycie tych metafor różni się od siebie w odmiennych kulturach.

Year

Volume

Pages

37--49

Physical description

Bibliogr. 26 poz.

Contributors

  • Społeczna Akademia Nauk w Łodzi. Wydział Zarządzania. Katedra Marketingu

References

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Notes

Rekord pochodzi z bazy danych BazTech.

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.baztech-4e26c220-ffc2-44e0-ba5d-167500e70da9
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