Developing product management competencies in the production company

• Authors: Meza, P.

Title variants

PL

Rozwój kompetencji zarządzania produktem w przedsiębiorstwie produkcyjnym

• Languages of publication: EN

Abstracts

EN

This paper aims to explore product management in relation to product manager competences in production companies in the domestic appliance industry. Research recently done in the Slovenian industry reflects the state of development of product management and also reflects the awareness of the product manager. As a starting point in this article we use the competence profile of the product manager, taking into account the integration of managerial and operative activities, and implementing competency concepts into practice. In the paper we define a product manager job description for the domestic appliance industry. In compliance with previous research and the O*Net model, the diversity of product manager competences has been confirmed. We identified key focus areas: tasks, knowledge, skills, abilities, working tasks and working styles. According the O*net model six key competence areas were structured.

PL

Celem niniejszego artykułu jest zbadanie zarządzania produktami w odniesieniu do kompetencji menedżera produktu w firmach produkcyjnych z branży sprzętu gospodarstwa domowego. Badania przeprowadzone w omawianej branży w Słowenii odzwierciedlają stan rozwoju zarządzania produktem, a także świadomość menedżera produktu. Punktem wyjścia w artykule jest określenie profilu kompetencji menedżera produktu, z uwzględnieniem integracji działań zarządczych i operacyjnych, a także wdrażania koncepcji kompetencji w praktyce. W pracy zdefiniowano opis stanowiska pracy menedżera produktu w przemyśle urządzeń gospodarstwa domowego. Zgodnie z wcześniejszymi badaniami i modelem O*Net, potwierdziła się różnorodność kompetencji menedżera produktu. W artykule zidentyfikowano kluczowe obszary kompetencji, do których należą: zadania, wiedza, umiejętności, zdolności, zadania robocze i style pracy.

Keywords

EN

product management; training; training transfer factors; marketing mix

PL

zarządzanie produktem; szkolenia; czynniki transferu szkoleń; marketing mix

• Journal: Organizacja i Zarządzanie : kwartalnik naukowy
• Year: 2012
• Volume: nr 3
• Pages: 39--50
• Physical description: Bibliogr. 17 poz.

Contributors

author

Meza, P.

• International School for Social and Business Studies. Institute of Management, Slovenia

References

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Notes

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