Video clip has its origins in participation of popular music in the rapid development of video technology and in a specific encounter of the needs and possibilities of pop music and TV broadcasting. Its early history reaches as far as the forties of the twentieth century, the development of video clips in mid-sixties was anticipated by films about popular musical groups. Contemporary video clips are mostly shot on 16 mm or 35 mm film stock, modified by digital technology, by which abstract, technical adapted shots are created. Video clip is made more dynamic by the rapid tempo of the montage. Contemporary video clips create a multidimensional system that includes video clips of popular or classical music, of concerts, as well as seminarrative and narrative video clips. Commercial and artistic aspects must be considered in the production of video clips. The goal, from the psychological point of view, is to 'imprint' the images connected with specific music on the viewer's visual imagination. At present, video clips represent a universal TV device, this is not a specific form by which only popular music is presented on TV.