WHEN 'BAKALIE' ARE CHEAPER THAN ALMONDS. SUBADDITIVITY OF EVALUATIVE JUDGMENTS

• Authors: Gasparski P.
• Languages of publication: PL

Abstracts

EN

The paper concerns the underestimation bias which consists in a difference of judgement depending on whether it is based on global intuitive assessment or rather on a minute evaluation of parts. It was hypothesized that global instinctive evaluations are relatively low, while evaluations based on a scrutiny of parts are relatively high. Two experiments supported this prediction. In experiment 1, a packet labeled with one word:'bakalie' (Polish equivalent of dried fruit & nuts), was judged as cheaper then a packet containing hazelnuts, walnuts, almonds and raisins. In experiment 2, the content of a shopping basket with 8 products was evaluated as cheaper than the same 8 products evaluated separately and totaled. These findings may allow for two interpretations. One pertains to the structure of cognitive representations of objects under evaluation. The second introduces the hypothesis of cognitive algebra.

Keywords

EN

COGNITIVE ALGEBRA; COGNITIVE REPRESENTATION; UNDERESTIMATION BIAS

Discipline

• PSYCHOLOGY: PSYCHOLOGY

• Publisher: Institute of Psychology, Polish Academy of Sciences jointly with the Committee on Psychological Sciences of the Polish Academy of Sciences
• Journal: Kolokwia Psychologiczne (Psychological Colloquia)
• Year: 2006
• Volume: 15
• Pages: 261-280
• Document type: ARTICLE

Contributors

author

Gasparski P.

• P. Gasparski, Szkola Wyzsza Psychologii Spolecznej, ul. Chodakowska 19/31, 03-815 Warszawa, Poland

Identifiers

CEJSH db identifier

07PLAAAA02374964