QUALITY OF INFORMATION DELIVERED BY CUSTOMER CONTACT CENTERS (Jakosc informacji dostarczanych przez centra kontaktu z klientem)

• Authors: Lotko Aleksander
• Languages of publication: PL

Abstracts

EN

Modern marketing communication encompasses, among other, the interchange of information between organization and its customers with the use of distant, telecommunication contact channels, integrated by customer contact centers. In the article, results of the empirical research on the perceived quality of information obtained during interactions with customer contact centers are discussed.

Keywords

EN

CUSTOMER CONTACT CENTERS; MARKETING COMMUNICATION; POLISH RESEARCH; QUALITY OF INFORMATION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Polskie Wydawnictwo Ekonomiczne
• Journal: Marketing i Rynek
• Year: 2012
• Volume: 19
• Issue: 1
• Pages: 28-32
• Document type: ARTICLE

Contributors

author

Lotko Aleksander

• Aleksander Lotko, Zaklad Zarzadzania i Marketingu, Katedra Nauk o Jakosci, Politechnika Radomska, ul. Boleslawa Chrobrego 31, 26-600 Radom, Poland

Identifiers

CEJSH db identifier

11PLAAAA103717