EN
The author discusses the definitions and meaning of two notions - human factor and social capital. Making a reference to the hitherto studies and analyses the author formulates a thesis that the role of these factors is gaining in significance in step with the general socio-economic development. Emphasis is laid in the article on the assessment of the present state and future role of these factors in the development of agriculture and rural areas in Poland. Attention is drawn to the main shortcomings and needs relating to quality improvement and increased influence of the discussed factors in the process of integration. In the conclusion of his article the author states that a considerable inflow of financial means as well as structural and administrative changes will not produce full possible advantages unless a radical improvement is achieved in the sphere of quality and creative participation of individuals and social capital.