Modelové poňatie pragmatoným

• Authors: Lenka Garančovská

Title variants

EN

Model concept of pragmatonyms

• Languages of publication: SK

Abstracts

EN

Pragmatonyms represent a not much investigated field of onomastics, which disposes of plenty of stimuli for scholarly research not only in the field of onomastics. We focused our attention to the formation of extra-linguistic (motivation models) features of pragmatonyms in dairy industry. One of the most frequent motivation models (regardless of whether it holds the function of a dominant or minor attribute) is the motivation model C (attribute, characteristic feature), within the scope of which we are able to distinguish following denomination motives: inherent (composition of the product, its shape, its size, taste /flavour/, quantity, packing, colour, texture, quality) and/or adherent features (identification of the product, its purpose, consumer character, healthy diet, fitness of the surroundings which the products come from, or traditional mode of production). Further, the motivation model B is present. It designates directly the specific type of product. Motivation model A is also relatively frequent. Geographical adherence to the respective producer, either direct or indirect (symbolic) constitutes a denominative motivation. Motivation model D that indicates possessive relation is less frequent. Proper names (anthroponyms, literary proper names and logonyms) and to a lesser extent the appellatives usually manifest possession. The analysed onymic corpus shows that it is impossible to establish clear motivation of certain pragmatonyms. Therefore, motivation model X is to be taken into consideration. It covers pragmatonyms with equivocal motivation sign.

Keywords

EN

onomastics; pragmatonyms; motivation models

CS

onomastika

• Publisher: Czech Ethnological Society
• Journal: Národopisný věstník
• Year: 2010
• Volume: 51
• Issue: 2
• Pages: 470-496
• Document type: ARTICLE

Contributors

author

Lenka Garančovská

• Ústav pro jazyk český AV ČR, v. v. i., Letenská 123/4, 118 51 Praha 1, Czech Republic