PL EN


2007 | 10 | 2(35) | 117-122
Article title

Gesture as a Non-verbal, Brand Placing Message

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The article stresses the importance of non-verbal communication, often reduced to the process of transmitting and receiving non-verbal messages. The author presents the meaning of gestures that are important way of non-verbal communication, conveying meaning through body movements. The abundance of gestures enables them to successfully promote brands and place them in clients' memory. The article presents the examples of gestures employed to create proper brand image in the minds of clients belonging to target groups.
Year
Volume
10
Issue
Pages
117-122
Physical description
Document type
ARTICLE
Contributors
author
  • M. Makowski, Wyzsza Szkola Zarzadzania w Kwidzynie, ul. 11 Listopada 13, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08PLAAAA04839206
YADDA identifier
bwmeta1.element.c68e33e3-5d0b-37b4-bf9e-15822d2b448a
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